Test #1: Offer just one product or service on your home page.
Do you sell a number of products or services on your Newcastle website?
If so, I'd
strongly recommend you test whether or not this is the best strategy
for you. We've found that offering fewer products in one place with more
copy describing those products always translates into higher sales.
It's all about focus.
Instead of trying to please everyone who visits
your site by offering a large range of products with minimal detail
about each one, if you offer just one product--or one set of related
products--you can really focus on one key set of benefits and answer all
the possible questions and doubts your visitors might have about your
product.
And you don't have to stop selling your other products--you can
always offer them to your customers from other web pages or by using
follow-up offers.
Of course, the only way to find out for sure if this will work with
your target audience is to test it! Write a sales letter for your lead
product, and put it on your home page. Then run the test for a week or
two to see how it increases your sales.
